A logo is to a brand what Big Ben is to London. It should instantly give answers to what it is, what it represents, where it belongs. Not only a graphical representation, not anymore at least. The art of logo design has reached a meaningful degree where fierce attention to details is key. As well as being visually nice, a logo has to vehiculate answers, an ethos. It has to represent the brand. It can evolve, no doubt about it, look at Renault! But it has to be done slowly and carefully, or a faithful client can feel alienated and decides he's had enough.

Because we know all this and put a great deal of research in any logo concept, we've developped brand identities for companies such as MIG and MediaBlaze, one dealing with the mobile industry and the other with content for publicists, to cite only a few.

Media Blaze logo
Content agency MediaBLaze specialises in content for the publishing industry, providing quality material for editorial.
www.mediablaze.co.uk

MIG logo
Mobile Interactive Group is the umbella company for leading mobile industry companies, although designed a few years ago, it is still very much succesful and recognised in the mobile sector.
www.migcan.com