A logo is to a brand what Big Ben is to London. It should instantly give answers to what it is, what it represents, where it belongs. Not only a graphical representation, not anymore at least. The art of logo design has reached a meaningful degree where fierce attention to details is key. As well as being visually nice, a logo has to vehiculate answers, an ethos. It has to represent the brand. It can evolve, no doubt about it, look at Renault! But it has to be done slowly and carefully, or a faithful client can feel alienated and decides he's had enough.
Because we know all this and put a great deal of research in any logo concept, we've developped brand identities for companies such as MIG and MediaBlaze, one dealing with the mobile industry and the other with content for publicists, to cite only a few.
Media Blaze logo
Content agency MediaBLaze specialises in content for the publishing industry, providing quality material for editorial.
www.mediablaze.co.uk
MIG logo
Mobile Interactive Group is the umbella company for leading mobile industry companies, although designed a few years ago, it is still very much succesful and recognised in the mobile sector.
www.migcan.com
Wether the rules are about logo specs, colour palettes and Pantone references or font types and sizes, those rules are probably the ones that must not be broken. They make your brand, build a stronger image portrayed to the masses. Stick to them and the confidence in your brand will grow stronger.
What about you?
Haven't got any brand guidelines? Give us a call today and let's start ruling.
Contact us
Logo design, corporate ID, Stationery & Business Cards
Websites, Microsites, CMS Websites, Flash Websites, E-Commerce
Email Marketing, Flash Banner advertising, Video Skins, Site Skins, Search Engine Marketing, Pay Per Click, Search Engine Optimisation
Showreels, DVD Presentations, Powerpoint Presentations
The Lion Group includes LionCreative, a traditional creative agency that has been working with some of the UK's leading brands for the last 30 years. If you want a new brand identity, a fresh set of sales & marketing literature and a website to match, we'd introduce you to LionCreative.
Are you a freelance web designer, php developer looking to work with a digital agency in London? Get in touch we're always looking to work with good people. We especially like people who are experts in Wordpress. We're a Wordpress agency that has been using and customising Wordpress since the early days.
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