RSS

And there’s more from M&S

Mon, May 7, 2007

E-Newsletters, Marks and Spencers

Marks and Spencers e-newsletter

We’ve had an account with M&S since late 2006 and the focus had mainly been on DM pieces for print. In May of 2007 we started helping them with the design and build of their regular &MORE loyalty communications. Our technical team ensured that these E-newsletters were produced to rigurous standards.

Each E-newsletter would have around 5-7 variations depending on the audience. We’re experts in building HTML that doesn’t degrade in any of the main Email browsers. We ensure that:

  • All images have ALT tags
  • Styling is inline (so on internal or external CSS)
  • Images are hosted online
  • We avoid using padding and margins, using tables to fine tune layouts
  • All files are tested across all of the major PC, online and MAC based mail clients

M&S know we are a safe pair of hands when it comes to accurate robust design and production of their E-newsletters. To see an example of one of the E-newsletters click here.

Leave a Reply