T-Mobile’s latest smart phones were the highlight of a huge campaign on Stuff.tv. Working with T-Mobile’s lead agency we develop a takeover skin and set of banner ads that really grabs the attention of the reader.

We were asked to design and build a leaderboard and a skyscraper alongside the Toshiba Satellite microsite in order for Haymarket to advertise and drive traffic to the site.

Our 3 in 1 microsite for LG was coupled with traffics drivers, Leaderboard and MPU to be featured on the Stuff.tv homepage.

The navigon project was comprised of a microsite and originally 3 traffic drivers for use on stuff.tv: Leaderboard, MPU and Skyscraper.

When Stuff.tv turned 10, they wanted everyone to hear about it and threw a huge party. In addition to the 3 phased microsite we designed and built for Haymarket, we also produced the traffic drivers to attract visitors to the site.

We developed these Flash banners to promote Citibank’s iTunes reward scheme. They were deployed on some of the leading internet portals like Yahoo, Hotmail and MotleyFool. The design process for Flash banner always starts with a storyboard. That way our client gets a good understanding of how the animation will work and most importantly how the message will be communicated.

For the Pioneer Kuro microsite project we created a skyscraper to be placed on Stuff.tv homepage in order to drive visitors to the campaign.

Stuff.tv is THE resource for those folks who are passionate about gadgets. They asked us to create this one stop shop gift guide to the latest gadgets. The brief asked us to create something sexy and fun so naturally we sprinkled a bit of Flash magic over the mircosite. They loved the result and we’re proud of it too.

You can visit the website by clicking here.

We also did a Leaderboard and Skyscraper which were used on the Stuff.tv website (Traffic drivers).

The team at stuff.tv wanted an eye catching set of banner ads to promote the new Asus n50 microsite we developed for them. We created an MPU and Leaderboard for them.

In conjunction with the Sony Gigajuke microsite that we designed and produced for WhatHiFi, we were asked to produce a Flash Leaderboard to drive traffic to their new microsite.

As part of the project to design and build the WhatHiFi Awards 2008 microsite, we had the task to create an MPU to promote and generate traffic to the microsite.

Stuff.tv needed some banner advertising to drive visitors to their 2008 summer gadget guide. Barclaycard were offering free insurance to anyone who purchase gadgets using their card.

We were challenged by a quick turn around time and managed to produce a Leaderboard and MPU within 3 days of receipt of the brief. With a little animation and some slick creative we produced a set of banners that went down extremely well with the Stuff.tv team.

We’ve recently been heavily involved in a pretty strategic online campaign for Danone Actimel. They wanted to bring out a new flavour to add to their range of hugely popular probiotic yogurt drinks.

So being Britain’s favourite they decided to ask the nation in an online vote designed, built and managed by Lion.

Microsite

The first part of the campaign was a the voting microsite.

All of the 13,684 votes were stored in a database and people were given the opportunity to win a prize if they left their information behind. 10 lucky winners did this and won a years supply of Actimel.

Online Banner Advertising

To let people know about the vote we designed and built a series of Flash banners which were deployed on many of the leading internet advertising portals including Hotmail. The animation below was one of the banners that we created.

E-Newsletter

We gathered well over 6000 email addresses during the competition. We never send out email communications without first asking permission so all the competition entrants opted in to receive further news from Actimel. The competition was the first step in building a database of consumers to communicate to throughout the year. The actimel.co.uk website also features a subscribe page which integrates directly into ONE list. We designed and distributed the email below to firstly let the competition entrants know which new flavour would appear in the shops and also to announce the competition winners.