This winter, Bobby Charlton is the face of Danone Actimel. Along with the TV advert and in-store promotion, the campaign naturally extends to the website with the addition of video footage where you can watch the making-of the advert as well as the interview of the football icon. You can see the campaign here.

So being Britain’s favourite they decided to ask the nation in an online vote designed, built and managed by Lion.

Microsite

The first part of the campaign was a the voting microsite. The competition has now closed but you can still see a working version of the site by clicking the image below.

All of the 13,684 votes were stored in a database and people were given the opportunity to win a prize if they left their information behind. 10 lucky winners did this and won a years supply of Actimel.

Online Banner Advertising

To let people know about the vote we designed and built a series of Flash banners which were deployed on many of the leading internet advertising portals including Hotmail. The animation below was one of the banners that we created.

E-Newsletter

We gathered well over 6000 email addresses during the competition. We never send out email communications without first asking permission so all the competition entrants opted in to receive further news from Actimel. The competition was the first step in building a database of consumers to communicate to throughout the year. The actimel.co.uk website also features a subscribe page which integrates directly into ONE list. We designed and distributed the email below to firstly let the competition entrants know which new flavour would appear in the shops and also to announce the competition winners.

Actimel wanted a new look for the original website that we built for them in 2007. The brief challenged us to create a cleaner, more scientific looking website to support their 2008 strategy. The website features a staying healthy in winter quiz and has all the latest TV adverts available to watch online.

Visitors to the website are encouraged to sign up to receive regular news through the Actimel e-newsletter. The website is fully integrated into the Lion hosted e-newsletter distribution system so there is only one list of names. Anyone who wants to remove themselves from the list can do so quickly and easily without needing to bother the Actimel team! Click here to visit the website.