Bobby Charlton supports his defences with Actimel

This winter, Bobby Charlton is the face of Danone Actimel. Along with the TV advert and in-store promotion, the campaign naturally extends to the website with the addition of video footage where you can watch the making-of the advert as well as the interview of the football icon. You can see the campaign here.

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Britain’s next Actimel flavour

We’ve recently been heavily involved in a pretty strategic online campaign for Danone Actimel. They wanted to bring out a new flavour to add to their range of hugely popular probiotic yogurt drinks. So being Britain’s favourite they decided to ask the nation in an online vote designed, built and managed by Lion. Microsite The first part of [...]

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Staying healthy in winter

Actimel wanted a new look for the original website that we built for them in 2007. The brief challenged us to create a cleaner, more scientific looking website to support their 2008 strategy. The website features a staying healthy in winter quiz and has all the latest TV adverts available to watch online. Visitors to the [...]

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